From classic digital display to art in the metaverse, Samsung partners with visionaries to push the boundaries of creativity and artistic expression

Every December, the global art community descends upon Miami to celebrate art and culture at Miami Art Week. This year, Samsung stepped up to help bring digital art to life on our beautiful 4K screens.

The week kicked off with Samsung Next, which hosted its second annual NFT IRL event. A two-day experience designed to connect and inspire, this year’s event built on the momentum of 2021, expanding the theme from the intersection of tech and art to the cross-industry staying power of NFTs.

Builders, artists, investors, and corporate partners joined Samsung Next for open sessions, meals, panel programming, cocktails and conversation. Leaders of Next’s web3 portfolio companies, including Ready Player Me, Spatial, SuperRare, Proof of Learn, Metaplex Studios, Nifty’s and The Sandbox, accompanied executives at the forefront of tech, fashion, art, sports, media and entertainment to discuss the changing landscape and how NFTs are moving from novelty to maturity:

The Beauty of the Metaverse: As NFTs move from “show-and-tell” to true drivers of brand loyalty and engagement, how are global fashion and beauty brands embracing the virtual world?
More than a Bridge: How NFTs Create Worldbuilding Opportunities: NFTs allow brands to reinforce cross-channel strategies, bridging the online and offline. How does having a web3 strategy help future proof the physical brand?
When AI Can Create Art, How Do We Honor the Artist?: Image generators have made it possible for anyone to create unique, hyper-realistic images just by typing a few words into a text box. How can marketplaces and artists work together to embrace this new frontier while celebrating creators?
Enter the Arena: The Gamification of NFTs: The vast potential of NFTs in entertainment has been explored, but how are brands leveraging earning potential to distinguish real community and connection from marketing?

Representatives from Polygon Studios, DRESSX, The Fabricant, Women Rise NFT, Patron, Universal Pictures, Walmart, Mastercard, CAA, Artists Rights Society (ARS), and Christie’s, among others, took part in this year’s event.

In addition to in-depth discussions at Next, Samsung also worked with galleries and events during Miami Art Week to showcase art from some of today’s leading artists.

“We knew that one of the best ways for us to contribute was to work with best-in-class partners in order to highlight how amazing art looks on our TVs,” said Avner Ronen, VP of Product Development at Samsung. “We selected partners across the spectrum of digital art and we couldn’t have been happier with the results.”

Here’s where Samsung could be found during Miami Art Week:

Peer to Peer

“Peer to Peer,” was an exhibition curated by Dr. Tina Rivers Ryan to support the Buffalo AKG Art Museum. The first show, organized by an American museum of acclaimed artists engaged with blockchains, presented over a dozen new works produced via a variety of technologies, from AI to 3D modeling, and ranging in format from videos and GIFs to PDFs, websites, software applications, and smart contracts.

The Row’s Ares House

Samsung worked with The Row’s Ares House (presented by Jayaram, Everyrealm, Future Galerie, and Mona) to feature the metaverse architectural creations of Daniel Arsham, Alexis Christodoulou, Misha Kahn, Andrés Reisinger, Six N. Five, and HARD.

“It was an honor to display The Row artists’ visionary works on Samsung’s screens,” said Katie Witkin, Chief Marketing Officer for Everyrealm. “The clarity, sleekness, and sheer scale of the seamlessly mounted screens allowed audiences to view the artworks in an entirely new way.”

“The extremely accurate images enthralled visitors, making the installation a must-see section of the exhibition,” added Joshua Herrington, Vice President of Strategic Communications for Jayaram.

Scope Art Fair

As the official smart TV sponsor, a curated selection of Samsung screens were featured at SCOPE Miami Beach 2022. Following the record-breaking success of SCOPE Miami Beach’s 20th anniversary, the show returned for its next edition on the iconic sands of South Beach. This critically-acclaimed show hosted 130 exhibitors and a focused schedule of experiential programming by featured sponsors and partners, including morning wellness, panel discussions, performances, and exclusive evening events. Samsung screens displayed at the entrance of the show and in the Media Lab featured curated content throughout the day.

Proof Collective

One of the best parts of Miami Art Week is that digital communities have a chance to come together in real life. To that end, Samsung provided screens to the Proof Collective’s gathering of top digital art collectors. The event was perfectly executed with great food, drinks, giveaways and a chance to meet some of the artists and builders in web3. This gathering also gave Proof Collective members a respite where they could have meaningful conversations amid the frenetic energy of Miami Art Week.

Beyond Basel

Samsung ended the week at Beyond Basel by Trippy Labs, which showcased cutting-edge work from over 100 creators. The multi-day event featured artwork on Samsung screens by some of today’s most evocative digital artists.

“Samsung made the Beyond Basel digital art gallery come to life,” said Trippy, the founder of Trippy Labs. “With over 30,000 guests in attendance, we introduced web3 legends such as RTFKT, Beeple and Mad Dog Jones to artists such as Alex Grey and Allyson Grey.”

The event culminated on Saturday night with a few words from Avner Ronen, VP of Product Development at Samsung and Seth Goldstein, Founder of Bright Moments. After their remarks, guests were treated to an evening of digital artwork from Bright Moments’ Mexico City show paired with music DJ’d by Boreta

“It’s great to be here with Samsung,” said Seth Goldstein. “We’ve been working with Samsung since the Spring of 2021 at our first gallery in Venice, California to showcase digital art in real life. Since then, we’ve showcased digital at our experiential events and galleries in New York, Berlin, London, Mexico City and now Miami. We love how Samsung TVs bring the work of our artists to life and we’re excited to continue our collaboration.”

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